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At least 80 new jobs on their way to the North East after beating the competition area from other areas in order to secure major new investment from the UK's largest mortgage broker. London & Country Mortgage has announced that it has been selected as the new Tyne and Wear location of the sales office financial services. Expansion is the first step L & C over existing foundation headquartered in Bath. The company has seen an alternative location in South Wales, North West Midlands and North-East before deciding to provide the best location for a new office. The specialist businesses, agencies, Tyne and apparel Development Company, has been working with the company since the details of the potential expansion of the first and currently helps out at L & C to complete a short list of potential properties local offices for the new operation. Patrick Bunton, director of operations and compliance with L & C, said: "We started the process earlier this year to identify other areas of the UK can offer us the best potential for growth in the next few years, in addition to our existing base in Bath. "We made contact with Tyne and apparel Development Company is very early in this process and their guide, ongoing support and willingness to help has contributed enough to the end of our strategic decisions in the North East. "This is a work of high quality and level of enthusiasm and cooperation we have received very determined Northeast than other areas we consider. A small number of L & C staff moving into the area to set up an office. No final decision will not be taken where it is, but the agency chosen will provide the basis for a core team of mortgage advisers, supported by relevant administrative staff. Paul Buie, manager of Tyne and Wear Development Company, said: "London & Country a long established and highly valued and is an important addition to the local financial services sector. "It is very reassuring that the number of senior managers of Bath decided to create a new home for them and their families in the North East. "Throughout the decision-making process we are happy to match this kind of commitment to any advice and support is needed and we are very pleased with the successful results. "Speaks volumes for the people, skills and businesses in this area that the company chose to invest here in front of the other areas of the country." Begin the recruitment of new jobs immediately, earlier opening time in October / November, and is also expected that each of the company's growth in the future will focus on new operations North East. Customer service industry is one of the most successful sectors of the region with about 60,000 people working in 150 centers. Tyne and Wear Development Company has been instrumental in the growth of this sector over the past decade, working with investors in the likes of Tesco Bank and a company established to deal with strategic issues such as the availability of the property, recruitment , skills development and financial support. Recruitment .