The downside of creating a classic image of the brand that you can not change them without killing the image of a classic brand. And so gods.On Internet poking anger Thursday morning, American Airlines (AAMRQ) both do when launching a new flashy paint job for the airplanes. This, brave patriotic hot-rod replaced the classic airline, mid 20th century design once thought called the golden age of aviation, but has recently come to represent an industry struggling to adapt. Goodbye to The Aviator. Welcome to Team America: World Police.Gone the "Silver Bird" uniforms were introduced in 1967 (below), stripes of red, white, and blue, the word "AmericanAirlines" printed, Helvetica type, all polished aluminum aircraft, and "AA" logo with eagle deco design team conceived by Massimo Vignelli and Lella. The "New American" will show the word "American" in giant letters on the side of the logo, the new offset, with the American flag draped tails. Photo by Andrew Harrer / BloombergResponses ranged from confused to fading. Offering Twitter: "mercy - @ AmericanAir trash classic modernist icon logo - and 'repair' the only thing that breaks the airline woe"-Joel Spolsky, founder of Stack Overflow "The American Airlines new logo is hated by all man for sleekness, and new typefaces for blandness. "Change-Rafat Ali, founder Skift" America, only U.S. airline with a great logo, for something horrible. Painting their aircraft can not be far behind. "Will-Doig, editor of the international Next City" uppercase new logo AmericanAir @ ok, but others felt like it was trying too hard to be stylish, as confident logo Vignelli. "Paul Goldberger, architecture critic.When previous logo was conceived, it must convey a sense of professionalism and modernity. The new logo is in the midst of chaos. United went bankrupt in 2011 and reportedly courted by U.S. Airways (LCC) for the merger. Virasb Vahidi, American commercial director, explained makeover in a statement: "Our new logo and style that is designed to reflect the spirit of progress and the spirit soars, a unique American. The ... new tail, stripes fly proudly, is a reflection of brave Americans and the name "The Vignellis did not respond to requests for comment, but we are curious to know their thoughts ... "The life of a designer's life struggles against evil," says Massimo Vignelli in 2007 Helvetica documentary. It seems that this is a battle they lost.